Thursday, 8 May 2014

They Live- OBEY

For ages I have seen people walking around with hoodies and hats saying OBEY on them, I literally saw them everywhere and just assumed it was some  brand everyone loved.

Thankful for the insight from Ryan and Rowan by showing us this clip from the movie They Live, I now know where the obey thing comes from and it’s really ironic....





In this clip it shows how everyone is ‘secretly’ being told to obey through advertising. People tend to like wearing branded clothing that have a brand logo or name very clearly on it, this is like free advertisement for that brand when people wear it, someone will be walking around with a name on and others will start to recognise and know the name therefore giving the brand publicity. The ironic thing that I found about people who were wearing the obey clothing (this may be a judgement and generalisation but in some cases true when they were asked) that these people do not actually know they are contributing to the idea we obey to advertising. They were wearing the clothing because it is popular. They are obeying to the advertisement the clothing has been displaying. They have obeyed…..

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